Engaging, Standout Web Design

Engaging, Standout Web Design

When designing your website, you will want to ensure it is unique and eye-catching to draw customers in and to stand out from the crowd. Many websites wind up looking the same and this can make for a boring, unexciting experience for potential customers.

There are several steps you can take to ensure your website stays bold, exciting and unique to ensure customers have both a visually pleasing and easy-to-navigate experience while browsing.

Firstly, find a template that fits with your needs and requirements and ensure it is consistent across your entire website. Having different setups on different pages can be messy, confusing and chaotic. The template itself doesn’t have to be over the top, it just needs to do its job.

Once you have found a functional template you can now make changes to enable it to fit into the look and feel of your brand. This includes working out which colour scheme is best, finding images and content to put on your website and even trying out different typefaces.

Having a colourway that fits in with your brand aesthetic that is unique to you and customers can associate with your brand is key. 

The trick is to stray away from what similar companies do, if you’re a soft drinks manufacturer, don’t choose Coca-Cola red! Choosing something new and exciting will give you an edge over the competition.

A typeface is another element you can make entirely your own. Custom type is a great way to show off individuality and give your brand s staple look that is easily recognisable and stands out from the crowd.

Ensure that all these elements are cohesive and work well across your website. A web design agency can help you go through the motions and work out what works best.